Blend is a strategic recruitment agency dedicated to delivering real results. Specialising in proactive talent acquisition, they source top candidates from both local and international markets. By collaborating with clients to create high-quality recruitment content, including photography and video, Blend ensures businesses stand out. Their skilled team combines tactical recruitment methods with visual strategies to attract, engage, and convert top talent for businesses across New Zealand.
was tasked with the exciting challenge of launching Blend, a new business venture aiming to make an impact in the recruitment industry. The Blend team came to us with a strong vision, filled with innovative ideas, seeking a brand identity that would differentiate them in a highly competitive market. They also required a robust digital presence to generate leads, serve both candidates and clients, and position them as leaders in their field.
The solution involved a comprehensive branding strategy tailored to Blend's unique value proposition. Our team created a bold, visually striking brand that not only captured their dynamic approach but also positioned them as a forward-thinking, standout player in the market. This distinct brand identity was crafted to enhance Blend’s recognition and foster immediate brand recall among both job seekers and businesses.
To complement the branding, we developed a UX-led, conversion-optimised website. Recognising that Blend’s target audience consists of both candidates and employers, we ensured the website offers a seamless dual experience. With intuitive navigation, the site speaks directly to each audience, leading candidates to job opportunities while guiding employers through Blend’s services, all with the goal of maximising user engagement and driving lead generation. The result is a website that not only showcases Blend’s work but strategically funnels visitors into meaningful actions, creating a smooth, conversion-focused journey for both audiences.
By blending powerful brand visuals with a high-performance digital platform, Blend is now equipped with the tools to effectively stand out and thrive in a competitive recruitment landscape.
Client Case Study
