Flip!

Welcome to the vibrant world of Flip, Northland's largest trampoline park! As a locally owned and operated business, Flip, formerly Flip Out, has undergone a transformative journey under family ownership, becoming a community hub that embodies the spirit of Northland. Beyond the trampolines, Flip's big ideas and plans for the future include exciting additions like a bouncy castle and slumber party hire, reflecting their innovative approach to entertainment. With a family-friendly atmosphere and a dedication to creating lasting memories, Flip is not just a trampoline park—it's a local gem bouncing toward a vibrant and exciting future.

Challenge:

When Chelsey and Brand assumed ownership of Flip, their initial challenge extended beyond mere rebranding; it involved disassociating from the original name and franchise, Flip Out. This transition demanded a meticulous and thorough transformation, encompassing changes to signage, website, and communication channels. Beyond the logistical complexities, the challenge was nuanced by the need to preserve brand recognition while establishing a new, unique identity. The weight of this undertaking lay not only in the execution of physical changes but also in navigating the delicate balance between familiarity and innovation.

Strategy:

Our strategic collaboration with Chelsey and Brand was pivotal in navigating the multifaceted challenge of rebranding. Drawing upon our expertise, we crafted a meticulous strategy that transcended the surface-level alterations. The decision to streamline the name to Flip was not just a semantic shift but a strategic move aimed at maintaining a semblance of recognizability while ushering in a more professional and clean-cut brand image. The cohesive Flip branding, featuring unique elements such as silhouettes of children jumping—personally designed from images of Chelsey and Brand's kids—adds a distinct touch and reinforces the family-friendly atmosphere. This strategic rebranding initiative extends seamlessly across signage, website, and all media, presenting a unified and professional image. The redesigned website, embodying the new brand, prioritises user-friendly functionality, ensuring seamless navigation, booking, and communication. Through this comprehensive strategy, Flip not only successfully navigated the rebranding challenge but also emerged as a standout player in Northland's entertainment landscape.