Ecommerce Website

Looking to upgrade your digital storefront? Well, you’re in the right place! PDC’s e-commerce website creation and optimisation services are designed to empower your business in the digital landscape.

Whether you’re looking to sell products, showcase your offerings, or establish a robust online presence, our ecommerce website services cater to the needs of a diverse range of industries – from designer clothing to business supplies, DIY equipment to ice cream, we’ve built ecommerce sites for just about any kind of business you can think of. Big or small, partner with PDC for an e-commerce website that gets results.

Ecommerce Sites - Online Business, Real Results:

When it comes to online business, having your own e-commerce website opens up a world of possibilities. We know your brand is unique, and that’s why our website team builds ecommerce sites on a platform that suits your needs: whether you’d like more customisation or would prefer to focus on products, PDC can create something that works brilliantly for your business.

Advantages of a PDC E-Commerce Website for Your Business:

1. A Digital Storefront that Shines: From branding to creative copy, an ecommerce site is a canvas where you can showcase your products or services with a personalised touch.
2. Direct Contact with Customers: We’re living in an increasingly digital world, so your website is how you forge direct connections with your customers. Your ecommerce site needs to foster relationships that go beyond transactions. Establishing direct communication channels like a Chat-Bot provides a unique advantage to your e-commerce site, enabling you to understand customer needs, preferences, and feedback firsthand.
3. Better Opportunities for Marketing and Loyalty: Own the stage when it comes to marketing initiatives. Your e-commerce website is a powerful tool for promoting discounts, running sales campaigns, and building customer loyalty. The direct line of communication allows for targeted marketing strategies that resonate with your audience – and if you’re interested in marketing strategies for the modern age, check out PDC’s full suite of marketing services  – did we mention we’re a full-service creative agency?
4. Analyse Customer Behaviour and Adapt: Harness the power of data analytics to gain insights into customer behaviour. Analysing user interaction son your ecommerce website empowers you to make informed decisions, refine marketing and sales strategies, and tailor your offerings based on real-time feedback. Asolid ecommerce website has the power to take potential leads and casual browsers and turn them into sales – understanding what drives your customers to purchase is key.
5. Create Discounts and Sales at Your Convenience: Enjoy the flexibility to create discounts and sales whenever your business demands. Promote these offerings with clarity, drawing customers to your website and incentivising purchases.

The Impact of Website Design on Your E-commerce Success:

Understanding the significance of your website’s design is crucial. Your website is more than just a digital storefront; it’s the gateway to your brand’s world. That’s why the PDC web team creates ecommerce sites that combine aesthetics with functionality: here’s our list of a few essential elements that define a successful e-commerce website design:

E-Commerce Website Design for User Experience (UX):

The user experience (UX) is crucial in the world of e-commerce. Your website design should not only be visually appealing but also create an emotional connection with your buyers. Prioritise user experience to guide customers seamlessly through their journey, resulting in a higher conversion rate and repeat business.

PDC’s Guide for Exceptional User Experience:

• Organic, Streamlined Structure and Flow: We design websites with an organic structure and flow that is consistent and easy to use for buyers across demographics.
• Simplify Site Navigation: Easy navigation through your site is important to ensure customers find what they’re looking for: you might consider including a smart search feature to help customers find products effortlessly.
• Gain Customer Perspective: Walk through your website from the customer's perspective. Evaluate the ease of searching for products and ensure clarity in the steps customers should take to make a purchase.

Match Brand Identity:

Your e-commerce website isn’t just a transactional platform – it conveys your brand to your customers when you’re not around to say it yourself. Adopt a brand-first approach to design, ensuring that your store reflects a value proposition that connects with leads, builds loyalty, and stands out among competitors.

When creating ecommerce websites, PDC’s web gurus join forces with their graphic design, copywriting, and marketing mavens to ensure your site isn’t just functional but lets your brand identity shine.

Key Considerations for Brand Identity:

• Unified Aesthetics and Messaging: Communicate your brand story through clear, cohesive aesthetics and messaging across your ecommerce website. Work with our in-house marketing team to determine the types of visuals, fonts, iconography, and colour schemes that resonate with your customers.
• Consistency in Design: While page layouts and features may change, maintaining consistency in your colour palette, menu structure, logo placement, patterns, and fonts reinforces your brand narrative.

Optimise for Mobile:

Over 70% of customers use a mobile device to search for products and shop online. With consumers frequently shifting between devices, a seamless experience across desktops, smartphones, and tablets is crucial. PDC ensures your ecommerce website features a mobile-friendly design that boosts engagement with outstanding UX.

PDC’s E-Commerce Site Mobile Optimisation Strategies:

• Intuitive Layout: We execute an intuitive and consistent layout across devices to cultivate a memorable experience.
• Responsive Design: Avoid turning away potential customers by ensuring a responsive design that adapts to various screen sizes.
• Product Search and Navigation: PDC aligns your ecommerce mobile design with user-friendly navigation, incorporating features like product search with filtering capabilities.

Simplify the Checkout Process:

A seamless and straightforward checkout process is essential to reducing friction and streamlining the path to purchase when creating an ecommerce site.

How PDC Optimises your Ecommerce Checkout:

• Clear CTA: We incorporate clear call-to-actions in the website copy, to help steer shoppers through the final stages of their ecommerce journey.
• One-Page Checkout: We can help implement a one-page checkout process to reduce friction and enhance user experience.

Incorporate Trust Signals:

Building trust with new customers is critical, especially in the digital landscape. Incorporate trust signals into your site design to provide transparency and instill confidence in your brand.

Partner with PDC for Unmatched E-commerce Excellence

At PDC, we understand the intricacies of e-commerce website design and optimisation. Our commitment goes beyond creating a website; we strive to craft an immersive online experience that captivates your audience and drives business growth.

PDC is your trusted ally in navigating the ever-evolving digital landscape. Work with us to multiply your success and transform your e-commerce venture into a powerhouse of innovation, customer satisfaction, and unparalleled growth.